The Life of a CPG

The Life of a CPG

Learn about what it's like to be a CPG

  • The Life of a CPG

    10 Articles

  • Defining Consumer Packaged Goods (CPG)

    Consumer packaged goods describe merchandise that has to be reloaded frequently, as opposed to items that can be replenished after longer durations.

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  • What is Walmart Open Call?

    What is Walmart Open Call? We dive into Walmart's initiative to put money back into American industry by attracting US-made suppliers.

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  • The Benefits of Private Label Brands

    Private label brands constitute the merchandise that retailers sell with their own packaging but are manufactured by a 3rd party.

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  • 6 Qualities of a Competitive CPG Supply Chain

    What makes a CPG's supply chain competitive? Check out this list of 6 qualities of a competitive supply chain.

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  • Instock Metrics That Every CPG Needs To Track

    Instock metrics can be calculated in a lot of ways, and it is universally one of the most important numbers to track for suppliers.

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  • Data Analytics for Your CPG Company

    A data-directed business makes the best use of its CPG data analytics to set up a sequence of continuous progress in the domain.

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  • Syndicated Data For CPGs

    Syndicated data for CPGs is compiled by gathering point-of-sales (POS) data, panel data, and product data.

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  • Procurement and Marketing in CPG Companies

    How can Procurement and Marketing grow CPG companies? Learn strategies for how these teams can create synergy.

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  • CPG Industry Trends and Changes in 2020

    We take a dive into the ever-changing CPG industry by taking a look at some new trends for consumer packaged goods companies.

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  • What We Learned from Walmart Open Call Applicants

    We interviewed seven U.S. entrepreneurs who attended Walmart Open Call and asked for their insights into the event and any advice they have.

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