The Guide to Walmart Marketplace

The Guide to Walmart Marketplace

Shipping, promotions, and more for Marketplace suppliers

  • The Guide to Walmart Marketplace

    16 Articles

  • The Pros and Cons of Selling on Walmart's Marketplace

    Get to know the pros and cons of selling on Walmart Marketplace. Factors such as your brand, products, and prices will determine your success.

  • Advantages of Selling Online

    Learn about the benefits and advantages of e-commerce and selling online, either on a site you maintain or on a marketplace.

  • Getting to Know Walmart’s Referral Fee

    Learn what it’s like to sell on Walmart Marketplace, including the referral fees associated with each product category and how to get paid.

  • Shipping on Walmart Marketplace

    Learn about what options you have as a Seller on Walmart Marketplace for shipping, as well as what standards you must adhere to.

  • How to Become a Walmart Dropship Vendor

    Learn the basics of becoming a Walmart Dropship Vendor, including the benefits and drawbacks of the program and alternatives.

  • Writing Your Walmart.com Item Information

    Need help writing your Walmart.com item information? In this guide, we go over best practices for writing the perfect product page.

  • The Ultimate Guide to Walmart Marketplace Promotions

    Learn how to run Walmart Marketplace promotions and ads to boost product visibility, increase sales, and grow your online presence.

  • Dropship Vendor Program Standards

    Learn about the performance standards and requirements for Walmart's dropship vendor program, inculding tips and tricks to being successful.

  • 4 Simple Steps To Becoming A Walmart Supplier

    Learn about the key differences between being a retail and marketplace supplier and the four basic steps to becoming a Walmart supplier.

  • Walmart’s Shipping and Routing Transportation Guide Glossary

    In Walmart's shipping and routing transportation Guide, they have a glossary of some of the most basic and more retailer-specific logistics terms.

  • Walmart Supplier Help: Who Should I Reach Out To?

    Learn how to resolve Retail Link, OTIF, Luminate, or SQEP issues. This guide provides you with the tools and contacts needed to address your concerns.

  • What Is Everyday Low Price (EDLP)?

    What is Everyday Low Price (EDLP)? Walmart and other retailers use this pricing strategy to bring value to consumers while maintaining profits.

  • How to Prepare for Walmart's Open Call 

    Learn how to apply for Walmart's Open Call, prepare effectively, and pitch your products with key supplier insights, strategies, and tips!

  • What Is Walmart's National PO Program? 

    Walmart’s National PO Program cuts costs, simplifies logistics, and speeds up shipments with single POs for all RDCs.

  • How Walmart Rollbacks Affect Suppliers

    Learn how Walmart's rollback strategy impacts suppliers pricing, inventory and demand planning, and how to maximize these promotional benefits.

  • How to Prepare for a Walmart Line Review

    Learn how to prepare for a Walmart line review. Tips on what to expect, how to stand out, and mistakes suppliers should avoid.