Why CPG Brands Are Betting Big on QR Codes 📲🔥

Video Transcript

 All kinds of benefits in leveraging a QR code, given that we can stash a bunch of information in there that can power a lot of supply chain oriented activities like recalls, expiration dates on fresh food, all being packed into that QR code. Today there's a number of different brands that have already adopted the practice of putting the QR code on their packaging and knowing that a consumer is more trained to look for those things and scan them as a way of learning more about that product, and brands have started to think really hard about it. What is the consumer experience we're going to produce behind that QR code? It sounds like a lot of work, and it is. We're gonna have to change our packaging, swap out one barcode for another, but the opportunity that you have as a brand to represent your product in a way that is compelling to the consumer, not an opportunity you're going to want to miss. So we're starting to talk to our brands a lot about how do you take advantage of that and use all this content that you've made an investment in as a way to power that consumer experience.