Getting started as a new supplier for Kroger is an exciting adventure. As the top supermarket in the U.S., The Kroger Company prides itself on selecting its vendors carefully and thoughtfully, ensuring the delivery of quality grocery products to consumers across 35 states and nearly 3,000 stores. Getting started as a new vendor means having exceptional products, being familiar with Kroger’s values, and getting set up on the Supplier Hub.
The Supplier Hub is Kroger’s online vendor management system that maintains the quality of vendors and the items they sell. It is a portal to communicate with suppliers, assess them for compliance, and evaluate their trustworthiness.
Kroger uses a third-party verification process to choose its suppliers. The process varies based on the type of service or goods provided. Selected vendors will receive an invitation email from Kroger asking them to join the company’s supplier software.
Kroger requires chosen suppliers to click the link in the invitation email and manually enter the username and password from the email. Suppliers then must change the password to something more personal after login, look over the “General” screen, and then click the “Update” button to continue with the process. Vendors will supply their remaining information and documentation, and Kroger will then contact them.
The order of operations for setting up the Supplier Hub are as follows:
At this point, Kroger may begin setting up items for purchase. New vendors must set up the item to include product specifications. Kroger must then approve it before the item becomes orderable.
When suppliers sign up for the Supplier Hub, Kroger will require the following documents:
Vendors wishing to display their products in the supermarket must be familiar with Kroger’s compliance requirements. These requirements include:
Kroger will charge vendors non-compliance fees to orders that do not meet the expectations stated in the compliance requirements.
There can be a long waiting period to become a supplier for Kroger, whether the product is grocery, apparel, or home goods. The process can take several months. Often, the initial vetting process is over, and the vendor has set up the Supplier Hub, but there is no place to put the particular product on the shelves.
If an opportunity to ship a particular product to a distribution center has not arrived, Kroger will keep a supplier’s completed registration and documentation in the system for two months.
Not only is getting through Kroger’s intense vetting process a success in itself but becoming a supplier for the second-largest retailer in the U.S. is a profitable venture in more ways than one. Kroger buys its products in bulk and introduces its products to thousands of new customers. Additionally, Kroger’s vendor software Supplier Hub makes managing shipping channels safe and easy, saving vendors both money and time.
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