Prime Day pandemonium 😵‍💫

Hey there, Vendorville friends! 👋

Amazon Prime Day is right around the corner, and things are about to get chaotic in the carts 🛒. This yearly sales event for Prime members typically takes place during the 2nd or 3rd week of July.

If you’re an Amazon seller, you’ve probably already felt the buzz—and if you haven’t started prepping, this is your official nudge!

Let’s Start Preparing 😤

Amazon Prime Day is one of the biggest retail events of the year—and not just for Amazon. It kicks off the unofficial start to back-to-school season, sends shoppers into deal-hunting mode, and often causes ripple effects across other major retailers (Walmart, Target, Best Buy, etc.).

For Amazon sellers, Prime Day is a major revenue opportunity—but only if you’re prepared. Based on Amazon’s own recommendations (and a couple of our own), here’s what you should be focusing on right now:

✅ 1. Run strategic deals

To increase visibility and generate excitement around a product, you can make use of Coupons, Best Deals, Lightning Deals, and other discounts:

Coupons: Show up in search results with an eye-catching badge. To make the most of Prime Day, set the discount at 5% or more, align the dates with Prime Day, and target Prime members specifically.

Best Deals: Ideal for top-selling products, these offer high-quality discounts and are great for visibility.

Lightning Deals: These fast-moving, limited-time promotions appear on the Amazon Deals page and are great for creating urgency (and FOMO).

Amazon even offers a Prime Day advertising guide to help sellers make the most of the event.

✅ 2. Prepare for increased traffic

Expect more clicks (and faster-spent budgets). Amazon recommends increasing your ad budgets in advance using schedule-based rules. That way, you won’t go dark mid-sale while your competitors rake in sales.

And don’t forget your inventory—now is the time to double-check stock levels. The last thing you want is to lose momentum because you're out of your best performing SKU.

Related Reading: What Is Stock Control?

✅ 3. Keep your ad bids competitive

Stay competitive by setting your ad bids to the highest level you're comfortable with. You can always scale them back later. You can also use dynamic bidding for Sponsored Products, which will automatically:

Boost your bids when a click looks like it’ll convert

Lower your bids when it’s unlikely to result in a sale

This helps stretch your ad dollars while keeping you in the game when it counts most.

✅ 4. Double-check your fulfillment strategy
Whether you're using FBA or FBM, make sure your shipping and fulfillment operations can handle the Prime Day spike. For FBA sellers, inventory should already be at Amazon fulfillment centers. If you're fulfilling orders yourself, prep your team, review carrier timelines, and consider offering expedited shipping if necessary.

✅ 5. Stay alert for post-sale deductions

After the dust settles, don’t forget to monitor your chargeback claims. Prime Day brings peak volume—and sometimes peak errors. Be ready to dispute what’s invalid.

Retailer News 🗞️

Retail Dive
Sam’s Club offers temporary price cuts on 1K products
“The retailer is dropping prices on select summer items through July 22 as its parent company, Walmart, warns tariffs could raise prices.”

Supply Chain Dive
Amazon opens robotic fulfillment center in Massachusetts
“The nearly 3 million square-foot-facility features hundreds of robots equipped to lift up to 1,500 pounds each.”

SupplierWiki
A Seller's Guide to Amazon Prime Day Success
“Amazon continues to break its own records year after year, solidifying Prime Day as one of the biggest retail events of the year—on par with Black Friday and Cyber Monday”

⭐ Rick’s Tips ⭐

“Heads up, Walmart suppliers! As of May 19, you should now be submitting co-ops in Supplier One for merchant approval in Merch One. This new workflow lets you set up events up to two years in advance with all approvals done before the event begins. According to Walmart, this new process gives both you and your merchant visibility into performance as it runs and helps avoid approval delays.”

☝️One More Thing

⬆️ This you? You deserve a break!

And we know just the thing to give your brain a fun and challenging distraction (that technically counts as learning 😏).

Bracket City is our newest fixation. It’s a clever word game where each solved clue unlocks the next, building toward a final sentence that reveals something cool (and often surprising) about today’s date in history.

Word nerds, history buffs, and trivia lovers: this one’s for you!

❤️ Until next time,
SupplierWiki