Amazon Co-Op 101

Amazon Co-Op 101

Discover how Amazon's Co-Op Program (Contra CoGS) can elevate your business. Join Shawn and Allie as they dive into top-tier strategies and practices to dominate the program.


  • 2024-01-11

  • 11:00 AM - 12:00 PM CST

  • Free

  • SupplyPike

Learn How

Amazon Co-Op, also known as Contra CoGS, is a program designed to aid vendors and suppliers in promoting products, increasing brand visibility, and covering costs like inbound freight and damaged returns. It encompasses three main activities: Marketing & Promotion, Freight Allowance, and Damage Allowance. 

Join Shawn and Allie as they explore the program and identify top-tier strategies and practices that will help elevate your business.


  • Shawn Oleson

    Shawn Oleson

    Retail Insights Manager

    Shawn is the Retail Insights Manager for Amazon at SupplyPike. His experience supporting 1P brands at Amazon helps our teams build a quality product for our customers.

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  • Allie Welsh-Truong

    Allie Welsh-Truong

    Lead SupplierWiki Researcher

    Allie Welsh-Truong is an NWA native with a background in the CPG industry. As Lead Content Coordinator, she develops and executes SupplierWiki's content strategy.

    Read More
Amazon Co-Op 101

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Grow your retail business without frustration. Fight deductions, meet OTIF goals, and maximize cash flow in the built-for-you platform, powered by machine learning.




SupplyPike helps you fight deductions, increase in-stocks, and meet OTIF goals in the built-for-you platform, powered by machine learning.