Walmart suppliers often run many reports on a daily, weekly, monthly, and quarterly basis. These reports include one on demographics so that suppliers can stay on top of their target market and ensure that the right stores are receiving the right products.
Suppliers can use point-of-sales analyses to see how different stores are performing. From there, they can proceed to the Store of the Community report.
Store of the Community reflects Walmart’s belief that its stores should reflect the communities in which they operate. Buyers often adjust each store’s product assortment, groupings, and promotional activity to reflect the community’s values and shopping habits. Suppliers must stay on top of these metrics to ensure sales.
The Store of the Community app in Retail Link utilizes segmentation analysis to display community demographics and traits by store. An example would be going to a store in Northwest Arkansas and seeing University of Arkansas merchandise. However, this same store will show fewer beach items, like snorkeling equipment, as Arkansas is a land-locked state.
Each Walmart store has a list of traits and profiles attached to that store, such as demographics, competition, community characteristics, and more. Some stores can have as many as 30 traits.
Some examples of Store Traits include:
Monitoring and analyzing the selling patterns of a supplier’s items in Walmart stores will help understand how well they resonate with each store’s particular store traits or customer base.
Once suppliers have an understanding of which customer traits their products tend to perform well in, they can recommend:
Armed with this data, suppliers can improve their relationships with their buyers and bring forth actionable insights into replenishment and store distribution. Suppliers can tell their buyers which stores are doing well and be more strategic when it comes time for line reviews.
Suppliers can maximize the utilization of store demographic information by following these steps:
_Retail Link – Select SOTC Profile By Store_
_Retail Link – SOTC Profile By Store – Enter one store number at a time _
Once a supplier understands similar traits across top-selling stores, they can start to make the recommendations above to their buyer.
Retail Link – SOTC Profile By Store – Store results
Note: Walmart has begun phasing out access to the Store of the Community app.
One of the drawbacks to utilizing Retail Link is that this process is extremely tedious and time-consuming. In the app, suppliers have to do one store at a time and notate traits in a spreadsheet to find commonalities across groups of stores.
SupplyPike’s Retail Intelligence app provides quick access to a Store Opportunities Map. that automatically identifies the top, relevant demographics for best-selling stores by item.
This actionable metric combs through stores you are not currently traited in that have the same demographics and makes recommendations for which stores will likely have high sales.
Now you can provide precise, data-backed recommendations and not just ask for more stores (which is something buyers hear all the time). Be your buyer’s hero today!
Retail Intelligence – Store Opportunities Map
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