ASN Submission and Labeling Workflow at Amazon

Peter Spaulding

By Peter Spaulding, Sr. Content Writer

Last Updated October 2, 2025

2 min read

Once you've created your ASN in Vendor Central or via EDI (see the upcoming EDI section), your labelling workflow is as follows: 

  • Assign Cartons to POs and generate AMZNCC labels. 

  • Print and affix AMZNCC (Amazon Container Code) labels to each carton. 

  • Print ASN labels and affix them to each pallet or parcel. 

  • Submit ASN with carton-level and shipment-level data. 

AMZNCC (Carton) Labels and Shipping (ASN) Labels 

Understanding the relationship between AMZNCC Labels and ASN Labels helps clarify your operations. Each label serves different but complementary roles in Amazon’s receiving process. 

AMZNCC (Carton) labels are the unique identifier for each carton. Think of them as a “license plate” for tracking. 

Shipping (ASN) labels communicate shipment-level data (PO, BOL, ARN, etc.) to Amazon FCs (fulfillment centers) and are affixed to each pallet. 

Carton vs. Pallet Labels: Key Distinctions 

Carton labels allow FCs (Fulfillment Centers) to rapidly scan and verify contents, and are the foundation of Amazon's receiving flow. Pallet labels are the high-level shipment data critical for LTL/FTL deliveries. 

Carton Label (AMZNCC/SSCC/2D-BPS) 

  • Granularity = Item-level or carton-level tracking 

  • Required Info = ASIN, quantity, PO, ship-from/to, license plate barcode 

  • Placement = On each carton 

  • Label Type = AMZNCC (Amazon Container Code), SSCC, or GTIN14 

  • Use Case = Required for all cartons (palletized or not) 

Pallet Label (SSCC/AMZNCC + ASN) 

  • Granularity = Shipment-level tracking 

  • Required Info = ASN/BOL/PRO, pallet number, total cartons, expiration (if applicable) 

  • Placement = On two sides of the pallet (forklift entry sides). They must be placed outside any shrink wrap 

  • Label Type = SSCC or AMZNCC + ASN label 

  • Use Case = Required for palletized shipments 

Proper labelling is one of the most fundamental steps in reducing errors with shipping and receiving, and subsequently reducing the likelihood of getting hit with a fee or a deduction. 

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